Responding to the modernization of a medieval beverage re-imagined — General Meade Company has decided to switch the term “Bragot” to “Meade Ale” in a bid to offer consumers a more readily recognizable product. “Meade Ale” perfectly describes what “Braggot” actually is and was — in antiquity as well as today. Recent findings from the Danish Journal of Archaeology have vindicated the processes, ingredients and adjuncts used by GMC for the past 18 years in attempting to re-create the historical medicinal and health-giving “grog” of our ancient Germanic Ancestors — going back to 1500 BC in Scandinavia.